BTL Specialist (Branding Administration)

Join Transsion as a BTL Specialist (Branding Administration) and drive impactful below-the-line marketing initiatives for our smartphone brands, including Infinix. This role combines creative campaign execution with meticulous brand administration to enhance market visibility and consumer engagement. Based in Tangerang, you'll work closely with our marketing team to develop and implement strategic campaigns that resonate with our target audience.

Transsion is a leading global smartphone manufacturer, committed to delivering innovative and high-quality products. With a strong presence in Indonesia, we're looking for a passionate BTL Specialist to join our team and help us achieve our growth objectives. In this role, you'll use tools like Google Analytics, Hootsuite, and Canva to create and manage compelling marketing campaigns.

📋 Tanggung Jawab Pekerjaan

• Develop and execute BTL marketing campaigns for Infinix and other Transsion brands, including digital and offline strategies.
• Manage brand assets and ensure consistent brand messaging across all touchpoints.
• Monitor campaign performance using analytics tools and provide regular reports to the marketing team.
• Collaborate with the marketing team to create engaging content for various platforms, including social media, email, and print.
• Stay updated with industry trends and best practices in BTL marketing.
• Assist in the planning and coordination of events and promotions to support brand awareness.
• Work with the sales team to align marketing initiatives with business goals.
• Ensure compliance with all advertising regulations and guidelines.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum 3 years of experience in BTL marketing or a similar role.
• Proven experience with digital marketing tools such as Google Analytics, Hootsuite, and Canva.
• Strong understanding of branding and brand management principles.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for developing innovative marketing campaigns.
• Familiarity with Indonesian market trends and consumer behavior.

🛠️ Keahlian

Lowongan Terkait